Marketing Flyer Plan - 1991 Words

Introduction This paper will cover the development of a marketing flyer plan for XYZ Construction, Inc. XYZ Construction, Inc. currently is a private construction company that is predominately funded by state and federal contracts. The company has made plans to move from the private sector to the public sector in hopes to increase revenues and business by offering services to the private and residential construction industries. XYZ Construction, Inc. has 12 months to revamp and/or develop different departments and areas of their company. For this task XYZ has brought in a private consultant (Jamaz Hall) to develop and implement a marketing plan that will ensure a smooth transition into the public sector. The first step is to create a†¦show more content†¦This means if in the winter months construction builds are slow then it would be at XYZ’s disadvantage to distribute marketing flyers when the consumers are not buying their particular services. Identifying competitor’s dis tribution. Knowing your company’s competitor is paramount. Not knowing is a potential threat to XYZ’s marketing schemes. This data should be collected and analyzed closely because by knowing where the competitor is marketing, XYZ could then strengthen their presence in these areas to possibly overpower the competitor. However, XYZ has to know which areas they have no chance of dominating and leave the areas alone to avoid spending unnecessary funds that will not give them positive responses. Situation Analysis XYZ Construction, Inc. is on the verge of entering the public sector in the next 12 months. Their services have been used strictly on government contracts and XYZ wants to expand their services to the residential and private construction areas. XYZ Construction, Inc. also wants to offer their services to a national and international audience. Market Summary XYZ Construction, Inc. will need to do extensive market research on how the construction industry operates in the residential and private arenas. To their advantage they have extensive experience through government contracts that can and will help them flourish in other areas because of the work references they can offer. XYZ has to evaluate andShow MoreRelatedMarketing Flyer Plan Essay1314 Words   |  6 PagesXYZ Construction, Inc. XYZ Construction Marketing, Inc. Marketing Plan Pamela Bryant Northcentral Univesity Abstract This marketing plan will develop the expansion of the XYZ Construction, Inc. from the state and federal supported construction industry to the private and residential construction industry. The growth of the company as well as the future goals are to be developed through a marketing plan that will a strategy to enter a market that has not been explored previously. The nextRead MoreA Marketing Flyer Plan For Xyz Construction, Inc.1606 Words   |  7 PagesA MARKETING FLYER PLAN FOR XYZ CONSTRUCTION, INC. Introduction XYZ Construction, Inc. is a privately owned company founded as a family business in the 1950s (SKS7000 Syllabus, 2012, p. 2). The company specializes in horizontal construction work, including roads, airfields and bridges. (SKS7000 Syllabus, 2012, p. 2). The owners have decided to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months (SKS7000Read MoreConduct a Mkt Audit2765 Words   |  12 PagesPg.10 Marketing Environmental – Macro Pg.10 Marketing Environmental – Micro Pg.11 Marketing Strategy Audit Pg.11 Marketing Objectives Pg.11 Strategy Pg.11 Marketing Organisation Audit Pg.11 Formal Structure Pg.11 Functional Efficiency Pg.11 Interface Efficiency Pg.12 Marketing System Audit Pg.12 Marketing System Information Pg.12 Marketing Planning System Pg.12 Marketing ControlRead MoreEssay about Marketing Plan3352 Words   |  14 PagesMarketing Plan 1.0  Ã‚  Ã‚  Ã‚  Ã‚  Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporateRead MoreMarketing Plan For The Western Clinic868 Words   |  4 PagesMarketing Plan Assignment Introduction After six months working as a marketing manager at â€Å"Western Clinic Care† doctor’s office, we found out extended hours of services were needed for the community we were serving. Marketing the new operating service hours is critical to keep our current patients satisfied while simultaneously generating new patient clientele. We will now operate within the hours of 8 am to 4:30 pm. The Western Clinic will meet the patients’ needs and a marketing plan of extendedRead MoreRENT a Car Business plan Essay example1652 Words   |  7 Pagesï » ¿Car Rental Business plan Excecutive Summary Company and Financing Summary Products and Services Overview Strategic Analysis with current research! Marketing Plan Personnel Plan 3 Year Advanced Financial Plan Expanded Financial Plan with Monthly Financials FREE 30 Page Sample Private Placement Memorandum FREE PowerPoint Presentation for Banks, Investors, or Grant Companies! 1.0 Executive Summary The purpose of this business plan is to raise $300,000 for the development of aRead MoreGreen Way Pest Control Management1371 Words   |  6 Pagesincome from the sale of exterminator products that can be used in the home and office. The third section of the business plan will further describe the services offered by Green-Way Pest Control. 1.2 The Financing Green-Way Pest Control is seeking to raise $200,000 from a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. 1.3 Mission Statement Green-WayRead MoreCase Study Demographics are very important part in marketing a brand or tournament research.900 Words   |  4 PagesCase Study Demographics are very important part in marketing a brand or tournament research. Demographics involve the study of populations, they represent the influence that these populations have on the market. Understanding and knowing the demographics of the sport of tennis in a particular region, will assist in shaping the marketing plan. Identifying relevant demographics can help James Green in marketing a plan to attract spectators and keep them coming back. Improving and sustaining the popularityRead MoreWorking With Pioneer Town Planners Pvt Essay1592 Words   |  7 Pagesorganization’s working environment and how organization works and achieve their goals. This internship has given me the understanding of marketing strategies and also about the elements of strategic thinking, planning and implementation, and how these things are applied in real world organization environment. Following are the objectives of my report: - To know the Marketing policies of the organization. - To know how do they attract and retain customers - To know how do they create public awareness Read MoreBusiness Plan Laundry2578 Words   |  11 PagesSTRATEGIC PLAN WINTER 2005 Mission Statement The mission of the Davidson College Laundry is to provide laundry services to students, college departments, and private individuals.   By doing so in a convenient, timely, personalized and financially responsible manner, the College Laundry enables students to spend more time in academic and extra-curricular pursuits and effectively supports departmental activity.   Services include the care and handling of personal clothing, bed linens, dry cleaning